How effective is the combination of your main product and ancillary texts?
Although we didn't make a film that strictly followed the points above, we did create a marketing package for our short film. This included the short film itself, the film poster and review.
Our target audience is 25-35 year old's that will be able to relate to strained relationships, loss and pregnancy/ having children. This meant that for our film poster, we kept it fairly simple.
The target audience for the film review, because it is in Little White Lies, is slightly different.
As you can see, Little White Lies has a very specific target readership. They target 18-30 year old students and professionals that are in the creative/ media industry. The target audiences' of our review and other products do overlap, which made it easier for our group.
We wanted to make sure that all three products are recognisable with each other. In order to do this, we used the mobile - which is the most important prop for our film, as it brings it from the flashback to the present tense. For the review, we used a still image from our short film.
Again, you have only really just started on this. I can't really comment yet.
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